Touchpoint Identification →Cataloging all points of interaction between the customer and the brand.

Customer Interviews & Surveys → Collecting insights directly from customers to understand their experiences and expectations.

Journey Mapping Workshops → Collaborative sessions to visualize the customer journey and highlight critical moments.

Pain Point Analysis → Identifying and analyzing obstacles or frustrations faced by customers.

Opportunity Identification →Pinpointing areas for improvement or innovation to enhance the customer experience.